Our Story...

We are an Orlando based, woman owned makeup company! All the way from our suppliers to our shelves we keep it Vegan & Cruelty Free.
We started our journey in 2017 after a love/hate relationship with glitter! We loved how it looked but hated how difficult it was to apply and how messy it was! After doing some research about what was in the market we didn’t find many options, especially not affordable ones. That moved us to create IO Beauty the predecessor of io Emporium!
io an homage to our original name "Inner Outer Beauty" which was inspired by our passion of always showing love and improving who we are on the inside and bringing that inner shine out!
Our owner, Favrielle Brooks, has been in the beauty industry since 2014! She has worked on countless clients and understands the needs and wants of makeup artists and consumers alike! She's also been featured in local magazines and continues her work as an Artist!
"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone."
- Audrey Hepburn